” Trends in marketing have continued to evolve through the use of advancing technology and the savvy connected consumer…but has direct access to a connected consumer led to deeper insight? Recent marketing trends such as gamification, crowdsourcing, big data analytics, and experimental marketing have forever changed the way we conduct market research. Come hear case studies, points of view and best practices in how companies have applied innovative research approaches to answer today’s continually evolving marketing questions.
The San Francisco American Marketing Association and Marketing Research Association have partnered to bring you a day of knowledge sharing, collaboration and learning in beautiful Napa Valley. You won’t want to miss this unique opportunity to discuss, debate and share ideas with enthusiastic, like-minded professionals. ”
– Event Page
I have been invited to speak on a panel regarding topics of crowdsourcing with industry experts from various companies such as Forrester, Netflix, and LinkedIN. This is a panel of brilliant minded folks who have experience new trends in the industry first hand. Much of the discussion will be around the ability to capture consumer behavior through crowdsourcing technology.
Location: Silverado Resort in Napa, CA
When: September 20th, 2013